OYLA is a popular science magazine for schoolchildren

Mar 14, 2026

5,016

Number of Sales

$41

CAC (customer acquisition cost)

WHAT WAS DONE

• Targeted advertising (USA and Canada) • Setup of custom events and Facebook Pixel on a custom-built platform • Installation of tracking tools and end-to-end analytics • Development of landing pages for audience segments • Setup of warm audiences and retargeting • Development of promotional assets for upsells

Goal / Results

Goal — reduce the cost per sale from $70–80 to $40. • Work period: 8 months • Spent: $205,636 • Number of sales: 5,016 • CAC (customer acquisition cost): $41 • CPC (cost per click): $3.02 • Reduction in cost per sale: $80 → $42 (-42%)