Shymbulak is Kazakhstan’s ski resort

Mar 14, 2026

1,779

Number of Applications

$1.31

Cost per Lead

WHAT WAS DONE

• Targeted advertising (conversions + brand awareness) • Launching campaigns to drive membership sales, the spring package, Camp bookings, and summer camp registrations, as well as promoting events • Creative testing (video and static) • Landing page testing (WhatsApp, website, Instagram) • Audience testing (interests, LAL, broad) • Daily reporting and analytics

Goal / Results

The goal was to move from reach campaigns to conversion-focused campaigns and deliver a trackable flow of leads and purchases. • Campaign period: 5 months • Spend: $5,203 • Number of leads: 1,779 • Cost per lead: $1.31 • Purchases: 52 • Cost per purchase: $15.1 • Spring package customers: 241